How can the firm ensure trust is maintained during the customer journey? What is the relationship of trust to ROI? 2022 latest answers

What are the key differences in customer journeys in the B2C vs B2B worlds? •

Trust is more important than ever between marketers and their customers.  

How can the firm ensure trust is maintained during the customer journey? What is the relationship of trust to ROI?  2022 latest answers

What are the most effective strategies to drive deeper, lasting customer engagement/loyalty with the firm?