This assignment deals with Hotel and Venue Brand Management.Also, analyses the development strategies of Hilton Worldwide Holdings Inc. (Hilton).So, compare this hotel group’s development strategies with some other hotel groups.

Hotel and Venue Brand Management- Hilton Worldwide Holdings Inc strategies

 Hotel and Venue Brand Management. Each student is required to do a case study review critique with up to 1,800 words. The case study is to be on an international hotel group/brand’s development strategies – choose Hilton Worldwide Holdings Inc. (Hilton). Students should introduce the selected hotel group’s past and present management strategies, compare this hotel group’s development strategies with some other hotel groups, and then provide your own opinions (critique, conclusion, and recommendations). 

Hotel and Venue Brand Management- Hilton Worldwide Holdings Inc strategies

If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. So, your brand is a living, breathing entity … and it’s your job to help it grow and improve. Creating a brand is thrilling, but it’s not enough. As your business scales, grows, changes, and succeeds, your brand must follow suit. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand.

The following will used as a guide to grade the case study review critique: – Adequate introduction to the selected hotel group’s development strategies (50%) – Adequate knowledge of other hotel groups’ development/management strategies (20%) – Well-developed discussion and analysis (10%) high quality of a student’s personal opinion (10%). Lastly, appropriate referencing using APA style (10%).

Detailed Instructions

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