The assignment concentrates on Global Brand Management. Besides, there is also a description of Coca Cola Company. So, demonstrate a critical understanding of the academic theory relating to your chosen topic.
Global Brand Management – Coca Cola Company
Description A 2,000 word written Individual Research Paper will address a topic of your choosing from the teaching syllabus. The purpose of the Individual Assignment Paper is to enable you to demonstrate a critical understanding of the academic theory relating to your chosen topic. Also, how the theory could be applied to a focal brand, company or organisation of your choosing. Drawing on academic articles relating to your chosen topic. Your assignment should demonstrate a critical understanding of the main theory. Also frameworks that prevail within that topic area and how the selected theory/ frameworks could be applied in the case of your chosen brand, company or organisation.
Global Brand Management – Coca Cola Company
You can choose any type of brand, company or organisation on which to base your paper, but you must gain the approval of the Module Leader before you can commence work. You should use example(s) of marketing activity you have observed within your chosen brand/ company/ organisation to highlight how the theory/ frameworks can be applied in practice. For example, you could evaluate alternative conceptualisations of consumer value and determine the dimensions on which value might be perceived by the target audience for your chosen brand/ company/ organisation.
Global Brand Management – Coca Cola Company
Important! Your paper absolutely MUST include and make reference to at least eight academic journal articles. Obviously using more than eight academic journal articles will enable you to produce a more insightful and critical paper. In addition to the academic journal articles you are expected to draw upon a range of credible sources such as text books and professional / practitioner websites and publications to support your points, but these do not count as an academic journal article. My topic is Global Brand Management and the brand Coca Cola. Please look at Power Point.
Detailed Instructions
|
Do you need Assignment help from intel-writers.us?
intel-writers.us is one of the best essay help websites on the internet
Kindly click the link below to order quality essays from qualified assignment help experts
We offer well written, referenced and plagiarism free papers .