This assignment focuses on Feasibility of new products and services. On the other hand, it touches on the global strategic marketing plan.

Feasibility of new products and services-global strategic marketing plan

.Business’s global strategic marketing plan

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services. Also, and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services. In order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media. As well as and social media for the launch and beyond. For example, a natural foods company may need to begin offering an online ordering system to remain competitive

Feasibility of new products and services-global strategic marketing plan

If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible. Select a business from one of the industries listed below: • agriculture • banking • hospitality • healthcare.  Retail • transportation • technology. Note: Please choose a business that can adapted to a global market. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should  used. Also, organization-specific data. Including financial information, should not included but should addressed in a general fashion as appropriate.

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