For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions
. In your initial post, address the following questions
What are some key considerations that could drive organizations to put metrics in place to measure the
effectiveness of internal communication initiatives?
How might the metrics be similar or different with an external communications initiative?
Why is the particular business environment organizations operating in an important consideration when implementing metrics?
Here are the links for both website