. Content Perspectives on Motivation

Read the following scenario and apply your knowledge of Herzberg’s two-factor theory of motivation to answer the questions.

Management at Work

Harry’s Grill is a popular local eatery. Recently, Harry noticed that sales were starting to slip a bit. In general, employees are neither satisfied nor dissatisfied—they tend to have neutral satisfaction levels. Harry has decided to try some new management techniques to see if he can increase employee satisfaction and, he hopes, sales.

Harry decides to improve the employees’ relationships with each other. Every month, Harry will sponsor an employee gathering and invite all of the employees to come. This is an example of a    .

Harry decides to help the employees grow and develop. Each month, every employee will be given a day off for training, and the employee who comes back to work with the most creative ideas will receive special recognition. This is an example of a    .

Apply your knowledge of individual human needs that are important in organizations to match each example in the following table with its related need.



Yvette is an understanding boss—she is always willing to listen when employees have a problem.    

Jacques, a farmer, works all night harvesting crops because he wants to bring the freshest possible produce to market.    

As secretary of state, Hillary Clinton wanted to change the behavior of nations. Her bid for president of the United States in 2008 was based in part on her desire to lead others.    

Eric is a leader who works with his team to solve difficult organizational problems, including the issue of how to avoid company layoffs when sales went down. Eric coaches and teaches employees so that they have the skills needed to advance in their jobs, and he provides the team with the necessary resources. Eric is well connected both inside and outside the organization and knows how to get buy-in from the senior managers in the company. Eric is likely to have a high need for: