Does the statement identify values that link with the organization’s purpose and act as beliefs with which employees can feel proud?/2022

Does the statement describe the strategic

positioning that the company prefers in a way that

helps to identify the sort of competitive advantage it

will look for?

Does the statement identify values that link with the

organization’s purpose and act as beliefs with which

employees can feel proud?

. Do the values resonate with and reinforce the

organization’s strategy?