We need to assess IBM’s past and present and determine what they did to lose their competitive advantage and then regain a competitive advantage after going through bankruptcy.


As IBM transitioned out of Bankruptcy, define Porter’s three generic strategies that IBM used or should have used to

 redefine their focused strategies, market, and differentiation. Hint: Look at Figure 1.25 in your book.

Does IBM have the ability to thrive and survive during the next industrial revolution?

 Using their company website, assess their mission and vision to define how they will be able to survive the Internet of Things (IoT) revolution.