Within your groups please try to answer the following questions:

1. Do you think JMC is a purpose driven firm? In what way?

2. Drawing from your answer to the above:

1. How would you position JMC Soundboard?

2. Given your position, develop a brief marketing mix for JMC Soundboard.

3. Given the purpose you defined earlier, how would you advise JMC to grow? Is the purpose holding growth

back, and is this a problem?