Within your groups please try to answer the following questions:
1. Do you think JMC is a purpose driven firm? In what way?
2. Drawing from your answer to the above:
1. How would you position JMC Soundboard?
2. Given your position, develop a brief marketing mix for JMC Soundboard.
3. Given the purpose you defined earlier, how would you advise JMC to grow? Is the purpose holding growth
back, and is this a problem?