Critically discuss how a company could have used Search Engine Optimisation (SEO), Social Media (SMM) and Content Marketing to attract, retain and engage with customers.
The primary difference that exists between traditional advertising and digital marketing entails value accrued by the choice of advertising made. The traditional advertisers seek to enhance their sales while the digital advertising approach seeks to enhance both the sales and value respectively. Another difference revolves around communication. The digital and modern strategies for advertising incorporate and allow the room for relationship building as well as feedback (Pringle & Marshall, 2011). On the other hand, traditional marketing is primarily a one-way communication that just introduces the services and products to the clients leaving no room for feedback. Embracing digital advertising introduces the chances for the company to receive returns from advertising…
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