A. Discuss the benefits/negatives of using the production database as the reporting database. B. Propose alternatives and provide an analysis of the impact of the alternative. Consider alternatives such as stale data, backup/restore limitations, maintenance of ‘snapshots’, long term storage, expense, etc. Be sure to support your comments/assertions with documentation from relevant literature. Then, please consider your project and the transition of data from meaningless to meaningful. C. Consider the information value chain (data, analysis, information, action, outcomes) (Strome, 2013). Detail the components with specifics related to your project. What data are you capturing? How can the data be transformed into information that is usable? How can the data be used to trigger action? How will the data impact outcomes and prove your project objective/mission statement?