205MKT: Digital Marketing

Based on your academic research (i.e. min 10 journal articles), define the concept of social media marketing and with a local organization of your choice, offer 3 key recommendations on how the company will be able to apply this digital marketing strategy and benefit from this concept.

Learning Outcomes Assessed:

1. Evaluate the evolution of online marketing, making references to lessons from traditional marketing theory.

2. Analyze and assess the implementation, control, and evaluation of the online marketing planning process.

3. Conduct a critical analysis of contemporary issues in the area of online marketing.