This assignment talks about Deconstructing Mental Illness through Pharmaceutical Advertisements application. So, you will rely on course materials and outside sources to apply a sociological perspective to illness through analyzing a pharmaceutical advertisement.
Deconstructing Mental Illness-Pharmaceutical Advertisements application
Deconstructing Mental Illness through Pharmaceutical Advertisements. In this paper, you will rely on course materials and outside sources to apply a sociological perspective to illness. Through analyzing a pharmaceutical advertisement. As you may know, pharmaceutical advertisements are prevalent in the US media. Just flip open a magazine or turn on the television, and you will exposed to pharmaceutical ads to treat conditions ranging from depression to premenstrual dysphoric disorder (PMDD) to social anxiety disorder to attention deficit hyperactivity disorder (ADHD) to countless other disorders. Find a fairly recent advertisement (2008 or later) in a magazine for a condition that has been medicalized in recent years. In other words, do not look for advertisements aimed at treated diseases such as cancer, diabetes. Or cardiovascular disease (CVD). Be sure to choose an ad that you can scan (or email a link).
Deconstructing Mental Illness-Pharmaceutical Advertisements application
Feel free to use current commercials or pharmaceutical advertisements online (e.g., youtube videos). Please provide the source if you use an online version. After finding which drug advertisement you want to use, apply a sociological framework to illustrate how this ad contributes to medicalization and the construction of illness for the targeted disorder. In an essay format, answer the following questions: To start, what is the name of the drug being advertised and what disorder is it supposed to treat? What is the history of this disorder?
Using course materials or outside sources, illustrate the medicalization of this disorder. When this disorder medicalized? What factors were salient to the medicalization of this disorder? Using data from reliable sources (such as CDC), illustrate in detail trends in the disorder being targeted. Be sure to include trends over time as well as trends according to race/ethnicity, sex, age, and social class (education, income, occupation).
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