​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​social media is one form of relationship marketing in which consumers like or follow a company. 

Social media provides a quick and easy way for companies to communicate with customers. 

Discuss the different techniques t​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​hat companies use to engage with their customers online.

 Discuss the possible benefits or drawbacks.

 Discuss how social media helps to build customer loyalty. Define and support your statements with academic research​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.