The assignment focuses on Contemporary issues in Consumer theories for marketing researchers. Also, it touches on usefulness of  researchers and practitioners. 

Contemporary issues in Consumer-usefulness of theories for marketing researchers

Firstly, this is an individual assignment and should presented in an ESSAY. Style form Task details and instructions. Consumer researchers have long recognised that people consume in ways that are consistent with their sense of self.  Secondly, drawing on your own examples, critically discuss the usefulness of the notion that identity is not fixed but dynamic. For marketing researchers and practitioners. This is an individual assignment and should presented in an ESSAY. Also, style format with a word count of 2,500 words (word count excludes figures, tables, charts, appendices, list of references). The editorial requirements are: font Arial 12 and one and a half line spacing. The main tasks of this essay are to: Firstly, discuss the concepts of identity in the context of consumer behaviour. (30 marks). Secondly critically discuss the concept of dynamic identity (versus fixed identity) in relation to consumer behaviour. (30 marks)*

Contemporary issues in Consumer-usefulness of theories for marketing researchers

Thirdly, explain and critically evaluate the usefulness of theories for marketing researchers. Through the use of examples (40 marks)*. Your assessment should be no longer than 2,500 words (word count excludes figures, tables, charts, appendices, list of references). An essay which characterised by the indicative content. And the style outlined in one of the following grade bands will graded within that range. 70 + The definition and description of the concepts of identity, self-concept and the concept of dynamic identity that demonstrates an excellent understanding of relevant issues and an ability to critically evaluate their usefulness for understanding consumer behaviour.

Contemporary issues in Consumer-usefulness of theories for marketing researchers

The literature review should demonstrate an excellent understanding of relevant issues, the discussion structured and the argument is well developed and focussed. Overall, the essay demonstrates an excellent understanding of the topic and provides well-supported examples

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