C​‌‍‍‍‌‍‍‌‌‌‍‌‍‍‌‌‍‌‍‍​ontinue to use Apple for the company To establish a successful and sustainable business model, companies must know their customers. Describe the critical elements of consumer behavior that drive th​‌‍‍‍‌‍‍‌‌‌‍‌‍‍‌‌‍‌‍‍​e marketing efforts of a consumer-oriented firm. Pick a publicly traded company or your own company and illustrate how the elements are used. Define and support your statements with academic research​‌‍‍‍‌‍‍‌‌‌‍‌‍‍‌‌‍‌‍‍​.