The assignment talks about Comprehensive Business Plan. Also, there is an Analysis of Target Market. So, make a critical approach to marketing strategy.
Comprehensive Business Plan – Target Market Analysis
Details of the task. Firstly, You are expected to develop a comprehensive business plan. That aimed at making a business case to potential investors. Secondly, this will be in the form of an individual submission of a business plan. Thirdly, the start-up can based anywhere in the world. Provided you possess an existing network and speak the language to be able to run a primary research. If in doubt, please make it a UK-based start-up. The startup cannot be a franchise or an existing brand. The Business Plan should include the following: Non- Anonymous cover sheet: This must contain the following: Your name, Module title and code, Assignment title, Your ID number, Name of your seminar tutor, Word Count (the word count minus the title page.
Comprehensive Business Plan – Target Market Analysis
contents page, tables/charts, reference list and any appendices) and date of submission. Introduction: An introduction to the assessment and what will covered with a rationale for setting up new venture – in other words ‘setting the scene’. This approach should underpin your knowledge and understanding of the venture and the environment in which it will operate.
Comprehensive Business Plan – Target Market Analysis
This should informed by results of your primary research. Also, supported with findings from your secondary research. Additionally, an Analysis of the macro environment of your target market. Critical analysis of the target market (profile and behavior). The size of the market, market growth, main competitors (competitor analysis). and other relevant macro factors that would affect your new venture. You advised to critically apply a relevant framework like Porter’s Diamond, Porter’s five forces and/or PESTEL analysis. Operations plan and Financial plan: This should be a critical approach and it should be logical and well justified Marketing plan: This should be a critical approach to marketing strategy.
Detailed Instructions
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