The assignment discusses Components of Promotion adverts. Additionally, there is a description of Tourist Destination marketing. Therefore, discuss what you would change to further improve the ad’s effectiveness.
Components of Promotion adverts – Tourist Destination marketing
Promotion Assignment Find a good or bad hospitality company or tourist destination ad in print or digital media (i.e. magazine, tourist guide, newspaper). Submit 3-4 page (double-spaced, Times New Roman, 12pt font) discussing why you think it is good or bad advertising and how it can be improved. Provide a copy of the ad (picture or scan). Using the textbook (Chapter 13) and material provided by the instructor, identify each ad’s design components such as target market, source (type of magazine, newspaper, etc.), purpose, message content, execution style, and layout and design.
Components of Promotion adverts – Tourist Destination marketing
Then, evaluate the ad’s effectiveness. A “good” ad has congruity and synergy among all these components (That is, it has the right source, right content, right style, and right layout and design for its target market and purpose). Also, discuss what you would change to further improve the ad’s effectiveness. Components of Promotion Assignment Please use the following outline for ad’s write-up. Each component will equally contribute to your total grade. Import a copy of the ad onto the write-up. Target Market: Each promotion piece is designed with a target audience in mind. Who is the target market(s) of the ad?
Components of Promotion adverts – Tourist Destination marketing
Examples would be VALs segments, millennials, generation x, business travelers, female business travelers, meeting planners, travel agents, investors, senior travelers, families, high rollers, weekend travelers, golfers, general public, and so on. Be as specific as possible and include certain characteristics of the target market (demographics, benefits sought, psychographics, etc.) Source and Date of Publication:
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