This assignment focuses on Communication Audit w/ Group of Employees. Define primary and secondary research and explain how each applies to your objectives of this communication audit
Communication Audit w/ Group of Employees
Communication Audit w/ Group of Employees…A vital element of gaining knowledge to reach decisions is research. Research provides a focus and serves as a roadmap for communication plans, business campaigns, and many other objectives. The elements of research include primary and secondary research, the benefits and challenges of both, how to conduct research, and how to analyze any results to make informed decisions. Scenario Due to your communication background, you have been asked by your supervisor to conduct a communication audit with a select group of employees. Your supervisor shared with you that there appears to be a disconnect between management and employees. She thinks there is a lack of effective communication flow from the top down. Also, You will be conducting a communication audit with a select group of employees to gather research to determine if there is a disconnect.
Communication Audit w/ Group of Employees
A communication audit collects data about communication practices and analyzes the data to make assessments and recommendations. These employees’ individual results will be confidential, and only overall results will be discussed with your supervisor. Before you conduct the audit, you will need to do some primary and secondary research. For this assignment, you will write a 3- to 4-page research paper that includes the following: • Define primary and secondary research and explain how each applies to your objectives of this communication audit. • Determine your methodology for this communication audit and be sure to justify your reasoning with support from the literature, including primary and secondary research, coupled with your knowledge of communication. • Draft a questionnaire based on your chosen methodology with at least seven questions.
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