The assignment talks about Ryanair’s case study-the low fares airline. Therefore, you have been asked by Ryanair to evaluate their current strategic plans and to give strategic advice to the board of directors. Would you recommend any changes to Ryanair’s approach?

Ryanair’s case study-the low fares airline

You have been asked by Ryanair to evaluate their current strategic plans and to give strategic advice to the board of directors. So, would you recommend any changes to Ryanair’s approach?

Please write an academic paper in which you give Ryanair strategic advice. So, this assignment will account for 100% of your final grade for this course. The basis for this assignment is the business case. “Ryanair: the low fares airline – ‘always getting better’?” which can  found on page 622 of your coursebook. It is mandatory to use this case for this assignment. 

Ryanair’s case study-the low fares airline

      General guidelines paper:

    Academic paper

    4000 words! (+/- 20%, excluding the title page, the abstract, the reference list and the appendix)

 Use the provided Ryanair case

o  Find extra data/articles on Ryanair for your analysis

    Incorporate relevant course literature

o    Use APA-style of referencing

·         Assignment:

  Write an academic paper in which you give Ryanair strategic advice.

 Introduce Ryanair and the management problem and create a research question.

 Also,   incorporate (and use) the relevant class materials to analyse the situation at Ryanair.

   It is a necessity to find extra data/articles on Ryanair, on the internet. Besides,  To use as input for the models & concepts that you’ll choose to use. Only articles from renowned media (Economist, The Guardian, New York Times, Bloomberg, etc.) can  used as an extra data source on Ryanair.

 Then, conclude your paper with advice, based on your analyses, to Ryanair 

Learning objectives (outcomes – further LO) 

The learning objectives for this course  divided into learning outcomes in relation to the entire MSc program.  As well as into learning outcomes for this individual course. Both will be described in this section.

Detailed Instructions

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