The assignment discusses Project Management Case Study. Also, there is a description of Marketing Strategy Review. So, develop understanding of the core activity areas project managers concern themselves with.

Project Management Case Study – Marketing Strategy Review

Firstly, you will able to develop understanding of the core activity areas project managers concern themselves with.  Also, how they relate to personal and organisational issuesIntellectual/transferrable: Secondly, you will apply the principles of project management to the planned development. Also, delivery of business initiatives, e.g. new products, services or events. Thirdly, project Management Case Study Options – Choose One Only. Fourthly, the Project Management Assignments require students to develop a number of pieces of documentation relating to a particular case study.

Project Management Case Study – Marketing Strategy Review

For the last two years we have just given one case study scenario which has mandatory. Also, required to delivered as one large piece of work at the end of the semester. This year, in response to student feedback regarding case study choice and reduction in risk of having to submit a whole module’s work at once (to avoid ‘eggs in one basket’). Also, to reflect the wide variety of ways in which project management techniques can applied. We allowing students to choose between four different fictitious scenarios. Choose one of the four and then answer all of the assignment questions. Submit at three separate points in the semester – weeks 5, 10 and 13 (after Easter break), worth 30%. 330% and 40% of the module total mark respectively. Y

Project Management Case Study – Marketing Strategy Review

You are the Project Manager for a sporting event, organising a sort of ‘Olympics’ between London Universities, known as the London Inter-Varsity Games.  The senior management of Roehampton University have asked for this as they wish it to be a flagship event that helps market the university’s facilities and grounds.   Assume you have the full academic year to organise this, with the events taking place in July or August on the Roehampton University playing fields. 

Project Management Case Study – Marketing Strategy Review

You have a budget of £20k per university taking part and you should assume around 10 universities will be involved although if more join in then that will allow for more budget. You should address the following specifically:

i) Identify tutor feedback points on your original work and identify where/how the resit work has changed (give page number) in response to feedback

ii) Identify the lessons you have learnt from doing the resit

iii) Reflect on how your feedback and this process will help you improve future assignments

Detailed Instructions

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