Flow do brands manage in times of crisis? • Should brands take a stand? Flow does “purpose marketing” affect consumer decision making?
Can we find a better way to measure brand value and brand health using new data sources? How does brand value link to revenue? 2022 latest answers
How do you measure the value of social influencer impact? What should the firm’s strategy be vis•a-vis their relationships with influencers, are they “paid,” “owned,” or “earned”?
What is the value of sponsorships? What is optimal digital/social/traditional advertising spend?
What is the impact on the company of its position on sustainability, cause marketing and responsibility? Flow important is top• of• the• funnel data?