• Can we find a better way to measure brand value and brand health using new data sources? How does brand value link to revenue? 2022 latest answers

• Can we find a better way to measure brand value and brand health using new data sources? How does brand value link to revenue?   2022 latest answers

How do you measure the value of social influencer impact? What should the firm’s strategy be vis•a-vis their relationships with influencers, are they “paid,” “owned,” or “earned”?