Vector Marketing Corporation is the exclusive marketer of Cutco products directly to consumers via sales
representatives located throughout the United States and Canada.
Cutco International Inc. is responsible for international marketing
. Can the direct sales model work as a market entry strategy internationally?
Where can it work and where does it potentially not work?
Cutco’s product line includes more than 100 choices under the Cutco name alone.
The extended line includes kitchen utensils, gadgets and flatware, sporting and pocket knives, and garden tools
. Is it realistic to think that Cutco can enter global markets with all of its products for each market every time they consider a new market entry?