The business intelligence unit has sent a memo to share their concerns. The CMO has asked you to respond to this memo by creating a recommendation report. Prompt Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers.

 Refer to the Business Intelligence Memo to ensure adjust​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for cross-functional effort alignment, crisis management, social media response methods, and CSR communications. Specifically, you must address the following criteria: Describe strategic changes in the plan to stop negative publicity.

 Which two steps will you take to effectively address the negative publicity related to the park re-opening?

 Describe the cross-functional effort alignment. 

How can the organization’s sales and operations departments help address the negative publicity? 

How can you use marketing channels to communicate the safety measures to the customers? 

Explain how a crisis communication plan can improve the organization’s image, when aligned with ethical practices. How would you use your public relations efforts in crisis communication?