Analyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:

  • What is the current branding
  • strategy of ECRHS?
  • How are the organization and its brand(s) perceived in the market?
  • Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
  • How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
  • How has your handling of the COVID-19 pandemic impacted your brand image?
  • What impact do your branding strategies have on consumer choice and bargaining power?
  • Part II: Competitive Strategies Impact Analyze the impact that the current ECRHS competitors have on consumer choice of its products and services. In your analysis, consider the following:
    • Who are the 3 largest competitors, and how do their offerings differ from those of ECRHS?
    • What share of the market do the competitors hold?
    • What are the threats of new entrants to the market and the organization?
    • What is the threat of competitive/substitute products/services to the organization?
    • What is the bargaining power of customers in the market?
    • How does this bargaining power impact consumer choice in the market and for ECRHS?