Analyze the impact that the current ECRHS brand has on consumer choice of its products and services. In your analysis, consider the following:
- What is the current branding
- strategy of ECRHS?
- How are the organization and its brand(s) perceived in the market?
- Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this impact their choice of a health care provider?
- How have your acquisitions of other health care facilities impacted your brand image and hence consumer choice of your organization?
- How has your handling of the COVID-19 pandemic impacted your brand image?
- What impact do your branding strategies have on consumer choice and bargaining power?
- Part II: Competitive Strategies Impact Analyze the impact that the current ECRHS competitors have on consumer choice of its products and services. In your analysis, consider the following:
- Who are the 3 largest competitors, and how do their offerings differ from those of ECRHS?
- What share of the market do the competitors hold?
- What are the threats of new entrants to the market and the organization?
- What is the threat of competitive/substitute products/services to the organization?
- What is the bargaining power of customers in the market?
- How does this bargaining power impact consumer choice in the market and for ECRHS?