This assignment focuses on the analysis of Blue Bird Case study. There is also a description of Digital Marketing and Data Analytics. you will be expected to reference additional sources beyond the core text and class materials.

Blue Bird Case study – Digital Marketing and Data Analytics

For this assessment you will write an individual report (2500 words maximum), to assess your critical grasp of the subject matter, your research skills. Also, ability to express and articulate the findings of research. Also, please read the case study below. So, the report is to b submitted to blackboard in MS-Word format by Friday 13th November by 11.59pm. Then, you will b expected to reference additional sources beyond the core text and class materials. 

Text Box: CASE STUDY: BLUE BIRD FOOTWARE 

Blue Bird Case study – Digital Marketing and Data Analytics

Established in 1979 and headquartered in Northampton, England, Blue Bird is a British Shoe Maker business. The town of Northampton has a rich history of shoe making dating back to the 15th century and is considered the shoe making capital of the world. With many of the finest English shoes manufactured in the town, the sector is currently worth approx. £1.25 billion. And  shoes exported from the town are revered across the world. Also, despite its former success, Blue Bird has been struggling in recent years. Traditionally the company specialized in hand made leather shoes for men and women, with their core product offering being quality handmade brogues.

Additionally, review the ‘Blue Bird’ case study and create a digital marketing plan presented in the form of a 2,500 word report (maximum). Also, the report should b comprised of two sections as follows:

Part A:        Situational Analysis

 

       To include; Porters 5-forces, SWOT/TOWS and Customer Analysis.

 

Part B:        Strategy Formation

 

       To include proposed objectives and strategies

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