The assignment focuses on Black Friday cultural phenomenon- marketing strategy.So, look at Black Friday sales both as a cultural phenomenon. As well as an element of a company’s (or several companies’) marketing mix and marketing strategy.
Black Friday cultural phenomenon- marketing strategy
Please look at Black Friday sales both as a cultural phenomenon as well as an element of a company’s (or several companies’) marketing mix, in the sense of how is this pricing strategy integrated into an overall business/ and the advertising/promotion approach. This could lead to the question why companies participate in black friday at all.At the end of the day, companies strive to maximize profit – so what’s in it for them when it comes to Black Friday sales?
2) In the attachement please find two examples of essays that our professor sent as the best examples. Try to maintain similar structure, range of vocabulary and terminology and the good use of an academic register.Add at least two pictures/graphs (look at the examples essays). 3) I am not sure if you are familiar with Douglas Holt and his books (both on cultural branding/strategy and how brands become icons).
Black Friday cultural phenomenon-marketing strategy
Therefore,If you do or it is possible for you to do research about that (his books should be accessible in libraries) it is important that you clearly relate it to Holt’s theory of cultural branding.In the United States—where Black Friday has been a retail tradition for decades—it seems as if shoppers are reaching a kind of bargain fatigue. In 2014, 70% of surveyed consumers said they felt Black Friday sales were “unimportant.” Yikes.That’s bad news for brick-and-mortar retailers, particularly in light of how Thanksgiving weekend sales fared that year. They dropped by 11%, or nearly $7 billion.