1. Based on Vicente Ruiz’s actions and his conversation with Chuck Moore, what differences do you detect in cultural attitudes toward communications in Mexico as compared with the United States?

 Is understanding these differences important? Explain.

2. What was the main purpose of Chuck’s communication to Vicente? To Michael Sato?

What factors should he have considered when choosing a channel for his communication to Vicente? Are they the same factors he should have considered when communicating with Michael Sato?