The assignment focuses on Analysis of a Visual Argument. There is as well an Evaluation of TV Advertisement.So, it must seem to target you and people like you or that you simply find interesting and worthy of analysis.
Analysis of a Visual Argument – Evaluation of TV Advertisement
Firstly, choose a television/internet advertisement (a video). It must seems to target you and people like you or that you simply find interesting and worthy of analysis. Secondly, analyze how the advertisement works to convey its message to a particular audience. It should be through use of visual, textual, and multimedia information. This type of analysis is still a rhetorical analysis, so think about aspects of rhetoric we have been discussing as you study your ad, but it also involves visual argument and multimedia argument. Write an essay in which you present, explain, and evidence your analysis of the advertisement. End your analysis with an evaluation of the advertisement’s effectiveness based on your analysis. Include the link to your advertisement appropriately within the text.
Analysis of a Visual Argument – Evaluation of TV Advertisement
Additionally, you will find helpful information from Everything’s an Argument in Chapters 6, 14, and 16 in particular. Also, your analysis should Introduce the advertisement and the context in which you encountered it. (if you can discover during what shows/platforms it aired, date, surrounding stories or events, etc.). Describe the major features (visual, textual, aural, etc.) of the advertisement, including the ways in which the ad uses action, movement, sound, colors, arrangement, size, font, etc. to catch the viewer’s eye and direct the reader’s attention toward certain information/images and, perhaps, away from others;
Analysis of a Visual Argument – Evaluation of TV Advertisement
Identify the target audience for the advertisement, how you are part of that demographic (establishing your own ethos). And how the ad specifically addresses that audience; Identify the purpose(s) of the ad (typically to sell a product, service, or brand), the claim(s) about the product, service, or brand made towards this purpose and the target audience, and what features of the text seem to support or make each claim; Include an interesting opening and strong thesis that introduce the advertisement and make an analytical point that is evidenced in your essay—while you may make an evaluative claim about the effectiveness of the ad, perhaps you can say more about the significance of the ad (like the example);
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