The assignment focuses on Advertising Strategies By Red Bull . Additionally, there is a description of Influence On Business’ Consumers. So, identify the branding strategies used by Red Bull to advance its brand.
Advertising Strategies By Red Bull – Influence On Business’ Consumers
Description. Firstly, you are required to identify the branding strategies used by Red Bull to advance its brand. The individuals who buy Red Bull cite their reasons for buying the energy drink to be the popularity. Secondly, reasonable price, unique advertising strategy, and the effects of the drink on a person’s energy level. Additionally, the consumers of Red Bull stated that they consume the drink because of its taste, energy, and fashionable nature as they can relate the drink to several activities. The 5% who do not drink Red Bull presented their reasons as barely liking the drink, unaffordability, unknown consequences, and some of them did not drink it out of personal choice and without any substantial reason behind the dislike. both genders in equal proportion.
Advertising Strategies By Red Bull – Influence On Business’ Consumers
Besides the original Red Bull beverage, they had heard about other Red Bull beverages, including Red Bull Silver Edition, Blue edition, Red edition, Yellow edition, and the simply cola-type. The respondents had seen at least one of the other varieties of Red Bull because they came across various adverts that captured the uniqueness of the brand, and with frequent interaction, they became familiar with most of the other varieties.
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