Competency 1: Formulate a comprehensive strategic marketing plan. Create a marketing plan.
Competency 2: Analyze the process for developing a global marketing strategy.
Competency 3: Elaborate the relevance of the marketing mix in a digitally driven global economy. Create a marketing plan. Build and sustain long-term customer relationships. Assess how to identify markets.
Competency 4: Integrate ethical marketing practices into marketing strategies. Build and sustain long-term customer relationships.